Yieldstreet x Mike Perry

2021

New York

At this year's Armory Show in NYC, Optimist and Yieldstreet partnered with New York-based artist Mike Perry to demonstrate what democratized art investment looks like. With an immense 39’x9’ art mural comprised of more than 600 smaller canvases, Perry created a tangible manifestation of how Yieldstreet is reinventing the traditional approach to art investment, which at the moment is only accessible to the top 1%. Optimist designed and produced a digitized art mural that was broken up into collectible tiles that were available for guests to take home, allowing attendees to own a piece of art, literally, without owning the whole piece. When tiles were removed, a black and white version of the work remained, offering guests a way to interact and create their own version of the massive piece.

2022 Clio Awards Bronze winning

Credits

Optimist Inc, Los Angeles

Client: Yieldstreet, New York

Chief Marketing Officer: Wittney Rachlin

Sr. Marketing Manager:Joe Sancio

Sr. Marketing Associate:Tyler DiValerio

Chief Creative Officer: Toygar Bazarkaya

Chief Executive Officer: Juergen Dold

Chief Marketing Officer: Rose Odeh

Creative Director: Tom Holmberg

Creative Director: Michael Brown

Creative Director: Ryan Bair

Spatial Designer: Chris McKay

Account Group Director: Meg Baglien

Account Manager: Nadia Elkettani

Editor: Glenn Milligan

Cinematographer: Andres Montalvo

Producer: Adonis Phillip

Account Executive: Joanna Melendez

https://optimistinc.com/project/yieldstreet.html

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